If Companies Ran Christmas

If IBM ran Christmas… They would want one big Santa, dressed in blue, where kids queue up for their present-processing. Receiving presents would take about 24-36 hours of mainframe processing time. If Microsoft ran Christmas… Each time you bought an ornament, you would have to buy a tree as...

The Science of Selling and Smelling Christmas

As a retailer I’m always looking for ways to squeeze another nickle out of Christmas. As Stan Freberg said, “Christmas has two S’s in it and they are both dollar signs”. That’s our motto, our sacred code of honor. Quite frankly, it doesn’t matter how well I do the eleven...