It’s a movie and what’s worse — it’s a movie that has been made and remade probably more than any other movie in history. But that isn’t stopping Disney from hyping their new 3-D instant classic A Christmas Carol. They have paid off three premiere London neighborhoods to coordinate their Christmas lighting ceremonies to coincide with the launch of the movie next week. But wait– there’s more:
Jim Carrey — playing five roles in the film (budget cuts?) — turns on the lights at the Oxford Circus. Colin Firth (also in the film, doncha know), flips the switch on Regent Street, and Bob Hoskins draws the honor at St. Paul’s Cathedral (no mention of Jessica Rabbit being there). The St. Paul Cathedral Choir will join Andrea Boccelli — conveniently hyping his first Christmas CD this year — in Leicester Square in what is dubbed the world’s largest Christmas carol singalong. From outer space, astronauts from the International Space station will use the the Hubble telescope to beam back images from the Christmas star.
Ok, so we’re kidding about the space station. Still, the hype on this thing is unbelievable.
For all the sordid details (such as where to point your satellite dish if you just have to be in on the live televised proceedings), please visit their breathlessly worded press release at this link.