The Christmas Gifting Solution: Chocolate
After a particularly tough day recently I found myself sitting on an airport car rental car shuttle bus fretting over a text message I had just received informing me of a long flight delay. There wasn’t a thing I could do about it — the car was turned in and I was headed into the drab airport terminal for what looked like a long wait.
Between my lousy day and my long delay, I was seriously bummed. Turning to my phone for solace I asked Siri the most probing of life’s questions: “Why do I exist?” Her answer shocked and delighted me, giving me a suggestion of what exactly I needed to do to pull out of my funk. “I don’t know” Siri said. “But I think it has something to do with chocolate”.
From the mouths of techno-babes.
I don’t know what it is about chocolate that soothes the soul. If there is one universal cure-all, it’s chocolate. Have a headache? Eat chocolate. Feet hurt? Eat chocolate. Taxes late? Eat chocolate. In-law problems? Eat chocolate.
Chocolate solves nothing but it fixes everything.
This year chocolate will be my fix in the quest for unique Christmas gifts. In all my years of retailing I’ve rarely seen anyone return a chocolate gift. And nobody will regift chocolate either. You could literally slather a grenade in chocolate, give it as a gift and the receiver will thank you for it. That is the power of chocolate.
We tend to give attention to peppermint, eggnog and gingerbread as the flavors of Christmas. And they have their place, I suppose. But nothing is more universal or accepted than chocolate. And nothing is more versatile in gift giving either.
You can do chocolate as the small token gift — a mere taste of chocolate wrapped in a ribbon is festive and literally screams “Merry Christmas!”
You can do chocolate as the fanciful personal gift. Elegant packaging of all types make chocolate a gift-giving star in personal gifting.
Or you could go all out making a statement by giving chocolate Christmas hampers — a literal buffet of chocolate. From the elegant and sublime, to the generous and spectacular, chocolate never faileth as a gift.
So for me this stressful season the answer is simple. Everyone is getting chocolate. I think I’ll go celebrate now — by getting some chocolate.
